Austin Orasi — Creative Director Miami · 2026

AustinOrasi

Based
Miami, Florida
Practice
Casa Crtv — brand identity, design systems, campaign art direction
Background
8+ years in design including CPG packaging, 5+ leading art direction across apparel, print, broadcast and social
Availability
Open for full-time, retainer or project work

I build the system, not the one-off. Then I build the thing the system makes.

What I do

  1. Packaging and unboxingStructure, copy hierarchy, insert cards, and the sequence someone actually experiences opening the box.
  2. Campaign art directionThe hero concept, plus the template kit that lets a team ship fifty assets off it without me.
  3. Social and paid creative at volumeWeekly cadence, multiple sub-brands, no hand-holding on turnaround.
  4. Merch, gifting and apparelConcept through tech pack through production. I've run full drops start to finish.
  5. Retail and environmentShelf, signage, activation. Design that survives contact with physical space.

Coffee
Packaging

Retail packaging for two coffee brands, eight years apart. At Casa Rassi, one hand-lettered wordmark holds every release together, while each coffee gets its own illustrated tasting notes and a color band that carries origin and process. New releases slot into the system without redesigning the bag.

Role
Co-founder, Creative Director
Brands
Casa Rassi Coffee Co, Smile Brew Coffee Co.
Scope
Bags, labels, seals, cold brew bottles, merch
Output
4 bag designs at Casa Rassi; 6 variations across 3 SKUs at Smile Brew, stocked at local retailers
Casa Rassi Coffee Co bags on a steel counter with illustrated fruit labels, yellow and magenta color bands, and a sheet of seal stickers
Casa Rassi — two releases, front and back labels, seal stickers
Shipping box packed with Casa Rassi coffee bags in two releases, one with a yellow band and one with a magenta band
Packed for delivery — the color band tells the two coffees apart at a glance

Consumer
Identity

Hospitality brands built through Casa Crtv. Two registers from one studio — one dark and theatrical, one warm and coastal — each carried into applied material rather than left on a board.

Role
Casa Crtv — Creative Director
Clients
Marlowe Cocktail House, Salt & Fig
Scope
Naming support, identity, palette, applied collateral
Marlowe identity board: burgundy palette, serif wordmark, matchbook
Marlowe — identity and collateral
Salt and Fig identity board: script wordmark, terracotta plate, coastal palette
Salt & Fig — identity and tableware

Print &
Tactile

Objects people hold. A twelve-month devotional built as a repeatable editorial system, and a direct-mail piece designed around the moment of opening — structure, stock, deboss, and what falls out when you break the seal.

Role
Art Director / Designer
Clients
VOUS Church, Legacy Nashville
Scope
Editorial design, print production, direct mail
Journal cover with pastel architectural photography and bracketed title
Cover
Monthly interior spread with oversized stacked month type and reading plan
Interior spread — repeatable twelve times
Deep burgundy envelope with blind-deboss lettering and a cluster of printed stickers
Giving campaign mailer — blind deboss, sticker sheet, coated stock
Architectural study of warm arches against sky

Campaign
Systems

The part that matters most for an in-house team. A campaign look becomes a component kit — locked type, motion, crops and layout rules — so producers, editors and social leads build from it without going through the designer.

Role
Art Director
Clients
VOUS Church, Legacy Nashville
Scope
Key art, template kit, broadcast, social
Cadence
Weekly, multi-channel
Grid of campaign templates: broadcast lower thirds, sermon titles, square posts and vertical stories
One campaign, one kit — broadcast titles, announcements, feed and story templates
Blueprint-toned campaign key art reading Built Different, with justified body copy across the top edge
Built Different — campaign key art, cyanotype treatment and a full text block set as a masthead rule

Stage &
Screen

Large-format content built for a room, not a monitor. Designed to read from the last row, hold up under stage lighting, and sit across a multi-screen array without falling apart at the seams.

Role
Art Director, in-house
Client
VOUS Church
Scope
Screen content, stage graphics, environment
Arena stage with a multi-screen array showing birds, a chapel and a dove, lit and full of people
Installed — three-screen array plus overhead panel, live
Soft blurred colour-field screen graphic in warm and cool bands
Screen content — colour field
Saturated thermal-toned landscape with chrome cross motifs at the edges
Screen content — thermal treatment with chrome motif

Apparel
Programs

Full drops for a multi-site organisation and its sub-brands: concept, colourway, placement, tech pack, vendor handoff, production. Multiple SKUs shipping to a fixed event date.

Role
Art Director, in-house
Client
VOUS Church
Scope
Drop planning, garment design, production
Red convention crew tee, front and back, with technical line-drawing back print
Convention crew tee — front and back placement, technical illustration developed in-house
Blue pigment-dyed zip hoodie, front and back
Pigment-dyed zip hoodie — worship collection

Merch &
Gifting

Small-run programs for two organisations: headwear, totes and tees built as coordinated sets rather than individual pieces, specced for embroidery and screen production.

Role
Designer
Clients
Eden MVMNT, Wonder Project
Scope
Identity application, garment design, production spec
Cream rope-style cap with navy blackletter embroidery
Embroidered cap
Mauve garment-dyed tee with blackletter and script back print
Garment-dyed tee
Natural canvas tote showing script logo and secondary wordmark
Canvas tote — primary script and secondary wordmark on one carrier
Navy cap shown front, side and back with gold lettering
Headwear — three-position embroidery spec
Architectural study of tan arches and steps in raking light

Experience

  1. Casa Rassi — Co-founder, Creative Director2024 to now. All design for a specialty coffee brand, from pop-up to a permanent residency at the Daydrift Hotel: retail coffee bags, cold brew bottles, merch, menus, and signage.
  2. Casa Crtv — Founder, Creative Director2021 to now. Brand systems for food and beverage and faith-based brands, led from concept through production with a network of designers, photographers, and print partners.
  3. VOUS Church — Art Director, Designer2022 to 2025. Visual direction for events and collections across multiple locations, including a 6,000+ attendee international conference. Led creative teams of 20+ and owned print production, from a 365-day devotional to a 7,000+ piece mailer.
  4. Smile Brew Coffee Co. — Lead Designer2018 to 2020. All design for a coffee brand in McAllen, Texas: bottled coffee and retail bag packaging, merch, carts, and events.

Let's talk

Email
austin@casacrtv.com
Phone
(956) 789‑0341
Instagram
@austinorasi
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